Description
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Leading manufacturer and distributor of cookies, muffins and other sweet baked goods to the foodservice and retail markets |
Transaction
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Acquired in November 1998 from founder and enterpreneur |
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Founder retained substantial stake |
Rationale
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First Atlantic experience in food industry |
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Substantial potential for cost improvement |
 Operations and systems |
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Strong brand |
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Opportunities for expansion and introduction of new products |
First Atlantic Value-Added
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Quickly realize significant cost savings |
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Launch new sales initiatives |
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Develop new products and growth strategy |
